Mailchimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It is an all-in-one tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns.
Let’s talk about Mailchimp in detail.
Mailchimp has become a favorite digital tool for sending newsletters to a large number of subscribers. But do you know what it is? How does it work? If this is your first time or if you have already tried it, it is not clear to you, now you understand it.
What is MailChimp?
Mailchimp is actually a tool that you can use to run email marketing campaigns. These campaigns are very important because they help you connect with all your followers, at the same time you send your offers, discounts, or a simple email to the people who make up your list of followers.
Also, it becomes a very powerful tool, as you can design, send and know what the impact of your emails is. For example, imagine you are sending a message that the business is closed for the holidays.
And the effect is 1%; What does this mean? Almost no one paid attention to this email. Instead, you send out a ball saying that your store offers 50% off everything; Obviously, the effect will be 70% (or 30 or 100%, you never know). And this indicates that it will succeed.
Of course, it’s not possible to know if an email from Mailchimp is going to be successful, but it will give you statistics that will help you know if what you’re doing is effective or if you need to properly promote your business.
You need to know that MailChimp has two versions, a free one and a paid one. The free account allows you to send 12.000 emails per month but only to 2.000 contacts.
As part of this, the paid account has more benefits (for example, autoresponders, which automatically send emails; or triggers, which refer to sending emails about specific events), but if you do not reach these 2 thousand contacts, a few benefits should not be overpriced…
What will it be used for?
While continuing the same MailChimp theme, you should know that this tool has multiple uses. Not only does it take care of managing newsletter shipments, but it is also capable of tracking.
Additionally, this is not valid for just any online store. Also, businesses that implement a place on their pages where users can register by entering their email. The reason is that this large database allows you to connect with all those people. But it’s not best to do it one by one (it takes too much time and emails can consider that they are sending spam and send everything to the folder you send it to (which in reality almost no one sees).
But not only that, Mailchimp will help you create forms on your blog, comply with antispam laws, run tests or make content viral. And only experts of this tool are able to achieve this.
In this sense, Mailchimp’s advantages over traditional mailings include:
- Being able to measure the results of each campaign.
- Create personalized and designed emails that grab attention.
- Track the recipient’s response (for example, if they open the email, if they click on the link, if they delete it directly…).
How to Create a Mailchimp Account
Before you start thinking about how you’re going to send emails to your customers or what type of campaign you’re running, you need to register and complete all the steps to have a MailChimp account.
To do this, the first step you must take is to go to the official page of the tool https://mailchimp.com/
Once present, you must click on “Sign Up Free”. Put your data in the form, as well as the password you are going to use. It will send you an email to verify your registration. You must click on the “Activate Account” button.
At this point, a new screen will open in which you need to fill in more information: personal information, company name, address if you have sent anything if you have social networks and want to connect them … At the same time, you are welcome And get an email offering a help manual so you can understand the tool, use it properly, and best of all, learn some tricks of its use.
How to use the tool for your organization
Using Mailchimp well isn’t a matter of hours, it’s almost days because the best advice we can give you is to read a lot about the tool to get the most out of it. Therefore, we leave you with its main uses and how you should do them…
How to Create a Contact List in Mailchimp
Creating a contact list is important because then who are you going to send your emails to? Therefore, you must consider this major step. To do this, you must be clear about the client you are going to address. For example, you cannot create children’s toy lists with or without users.
Once you are in Mailchimp you must click on List of Lists, where the list will be created. There you will see a small button on the right that says Create a list. Go ahead.
Now you need to fill a page with details, that as the name of the list, which email you are using to send to that list, and what will be the name of the sender. Sometimes you can leave a reason why they subscribed to that list, while also remembering that they can be removed from it.
When everything is done, click save and you will have your own contact list.
How to Import Customer List to Mailchimp
This may be the case if you already have subscriber lists and you don’t want to upload emails one by one to MailChimp. In that case, you have several options for importing them. How? Well, you can do this:
- from Excel.
- From a CSV or a text document.
- Or from apps like Google Drive, Zendesk, Eventbrite…
How to create an email
You already have the list. Now touch Mail the emails you want to receive to the emails you have subscribed to. To do this, you must go to the campaign. And from there on the button on the right, create a campaign.
Now, in the search field, you can find different campaign templates that can come in handy, for example, to welcome new customers or to remember that you have left the cart in your online store. Thank you also…
Once you have that, you must give the campaign a name, in addition to the list you want to receive that email. And you hit BIG.
Next, it’s time to design the email. This is done in the design email (on the right), where you need to fill in the requested information.
Next, you need to choose an email template, which will depend on your taste. You can preview it, so you only need to be guided by your business and the impression you want to give.
Of course, you can customize the text, images, and anything else you want.
Important, always include the possibility to cancel the subscription, as this is the user’s right. And one more contribution, try that everything is in the right language. This is if you address users in Spanish (including the footer) in Spain; But if they are in English then all texts in English are fine.