What is Email Marketing? how does it work and Its benefits?

Email marketing is a digital marketing strategy that helps you achieve your marketing goals by sending emails to a subscriber list of prospects and customers. These e-mails may contain useful information, company news, advertisements, special offers, or requests for business meetings. They are often personalized based on the prospect’s demographics or position in the sales funnel. Businesses typically use an email marketing tool or software to manage their mailing lists and track their progress.

In this beginner’s guide to email marketing, we’ll discuss the benefits of email marketing for your business, explain how email marketing works, and give you some helpful tips to help you get started. start your first email marketing…

Benefits of Email Marketing

Email marketing is a very effective strategy for promoting your product or service. It builds brand awareness while educating prospects about your offer. This may help you:

  • Generate leads. Drive high-quality traffic to your website. Build relationships with customers. Build trust and credibility with your audience. Opportunity to move up the sales funnel to increase conversion rates. Stay ahead and keep your audience engaged. Connect with existing customers to build loyalty, increase retention rates, and drive repeat sales.

Email marketing is an essential part of any content marketing strategy because it provides an effective channel to distribute your content and drive high-quality organic traffic to your website. On the more transactional side, a series of abandoned cart emails can increase conversion rates by up to 69%.

Additionally, messaging tools can be integrated with many other marketing technologies to improve results. For example, you can increase open rates by 50% with personalization technology. Or, you can increase engagement with interactive emails – something like adding videos to emails can increase click-through rates by 300%.

How does Email Marketing work?

Email marketing allows you to target your audience and customers through email campaigns. You can also segment your subscriber lists into different groups and send the most relevant content and offers to each segment (more on that later).

These emails can be sent in a pre-determined order to convert leads into buyers or after readers complete specific actions such as clicking a link, viewing a product, or leaving products in a cart. You can also make personalized product recommendations based on a customer’s preferences, purchase history, location, and more.

To effectively manage customer segmentation and personalized email sequences, email marketers typically use email service providers (ESPs) to send and manage email marketing campaigns. With the right email service provider, you can deliver the right content to the right people at the right time and configure your campaigns to maximize your marketing ROI.

So why not use a free email service like Gmail, Outlook, or Yahoo! Mail instead?

Also known as Internet Service Providers (ISPs), they work best for personal use only, not for sending large email campaigns. Additionally, paid email services usually offer professional support, which is important for businesses that can’t afford to waste time trying to solve a problem or don’t understand how a feature works.

Email Marketing List-Building Tips

Before you begin to distribute your email campaign, you must create a mailing list containing the names and email addresses of people who have opted in to subscribe to your email newsletter and receive email communications. -email from you.

OK, but how can you create a mailing list from scratch? Here are some tips to help you launch a successful email marketing campaign:

Don’t buy mailing lists. There are many good reasons why you should never buy an email list, and the first and most important is that you will violate compliance rules under the General Data Protection Regulation (GDPR).

Create and promote a lead magnet. A lead magnet is something you offer for free in exchange for a prospect’s email address. Most lead magnets are digital content (such as e-books or white papers), so they can be instantly distributed in a variety of downloadable formats, such as PDF, MP3, or video.

Your lead magnet should appeal to your target audience and provide value so you can create a positive first impression and help build trust with your customers.

Segment your mailing list. When you use list segmentation to deliver relevant, timely, and personalized content to your customers, you can increase engagement and conversions by reducing churn rates.

Because consumers expect targeted information from brands, an effective segmentation strategy can get your emails opened, read, and clicked on. For example, segmentation has been found to help marketers increase conversion rates by 355% and increase revenue by up to 781%! Additionally, HubSpot’s analysis of over 100,000 emails showed that the average CTR of a single mailing list was 12% lower than that of a segmented list.

Also Read: What is digital marketing? How to use it, its types, and its benefits.

What is the best email marketing service?

Email marketing services provide the tools you need to capture leads, manage subscribers, and send email campaigns. With the right email marketing service, you can deliver the right content to the right people at the right time and configure your campaigns to maximize your marketing ROI. Here are some popular email marketing service providers along with their pros and cons to help you make the best choice for your business:

Communication continues with the client.

Constant Contact has long been the industry leader in email marketing. It is popular among small businesses and large companies.

Benefits:

  • Easy-to-use tools with pre-made, mobile-optimized templates.Real-time monitoring of the results of your campaigns.Integration with many platforms, such as Salesforce, Shopify, Eventbrite, WordPress, QuickBooks, Gmail, etc.

Disadvantages:

  • The user interface is clunky and sometimes not intuitive.
  • Reporting features lack customization.
  • Customer support is sometimes slow.

A Weber:

Used by many entrepreneurs and small businesses, A Weber has been around for over 20 years and offers reliable and affordable services.

Benefits:

  • Simple pricing structure based on the number of subscribers.
  • Sales tracking features are included in the reporting tool.
  • An industry leader in email deliverability rate.

Disadvantages:

  • As the number of customers increases, the price may be higher.
  • It lacks some advanced features offered by its competitors, such as more complex automation or spam testing.
  • Some email templates seem outdated.

Campaign Monitor:

With over 250,000 customers worldwide, Campaign Monitor supports clients in a variety of industries, including media companies, tech giants, and nonprofits.

Benefits:

  • Easy to use and mobile-optimized template.
  • Dynamic Reporting offers several ways to extract your data.
  • Live map reports show users’ locations and their interactions with your content.

Disadvantages:

  • Workflow and automation aren’t the most advanced.
  • The domain verification process is complex.
  • Limited design, editing, and customization options for templates.

Mailchimp:

Popular among startups, Mailchimp offers flexible, scalable, and affordable email services with a brand voice that puts a smile on your face.

Benefits:

  • Free plans available for accounts with less than 2,000 customer templates are specifically designed for each email purpose: award-winning customer service, plus an extensive knowledge base and tutorials.

Disadvantages:

  • Membership plans can get expensive as your list grows.
  • Limited email automation options.
  • Complex customer database update process.

Also Read: What is Mailchimp? How does it work? What are the benefits?

Mailerlite

A relative newcomer, Mailer Lite offers the essentials, including automation tools, landing pages, pop-ups, and surveys at an affordable price.

Benefits:

  • Easy to use drag and drop editor.
  • Free plan available for accounts up to 1,000 customers.
  • Essential email marketing features include list segmentation, personalization, and A/B testing

Disadvantages:

  • MailerLite is too easy for some, however.
  • Simple features may be easy to use, but advanced features are somewhat lacking, May be limited for those who want more features.
  • Having some advanced triggers is great, however, MailerLite doesn’t have such advanced triggers

Improve your email open rates:

Your email content is only effective if recipients open and read it. First, you need to make sure your emails land in recipients’ inboxes instead of spam folders. Next, send your email at the right time. Here’s what you can do to increase email open rates:

  • Your email content is only effective if recipients open and read it. First, you need to make sure your emails land in recipients’ inboxes instead of spam folders. Next, send your email at the right time. Here’s what you can do to increase email open rates:
  • Make sure your subscribers agree to receive your emails and don’t add anyone to your list without permission. If too many people report your email as spam, your deliverability will suffer.
  • Choose a reputable email provider who does their due diligence to ensure that your emails are sent from an IP address that is not blacklisted by mailbox providers.
  • Use a name and email address that recipients recognize in the “From” field to increase the likelihood that they will interact with your content rather than report it as spam.
  • Avoid using confusing subject lines just to get clicks. You may see an open email, but this will increase the chances of your email being flagged as spam.
  • Include a physical address and an unsubscribe link to ensure you comply with the regulations.
  • Don’t use words that may trigger spam filters, such as “free”, “congratulations”, “risk-free” and “this is not spam”.
  • Increase engagement rates by sending relevant and useful information so you can show the email service provider that your emails aren’t spam

Send your emails at the right time, which is when recipients are most likely to interact with your email. While every audience and business is different, the best day tends to be Tuesday and the best time is 10 a.m. However, you should track your own email list metrics and customize them based on your results.

Email Marketing Mistakes You Should Avoid!

You need to avoid some common mistakes to get the best results from your email marketing campaigns. Here are the main mistakes to avoid:

  • Avoid welcome emails that introduce your brand and set expectations.
  • You don’t have a clear CTA that guides your readers to take the desired action.
  • Not meeting your readers’ expectations, not keeping your promises, or going off-topic.
  • Uses cliches and very selling language.
  • Neglecting to optimize the mobile experience.
  • Over-reliance on images as some recipients see emails with images disabled.
  • Not optimizing your website for lead capture opportunities.
  • Wait until you have enough subscribers before sending your campaign.
  • It seems normal because you don’t want to upset anyone

Common FAQs.

How can I deviate from my mailing list?

Depending on the nature of your offering and the characteristics of your audience, there are many ways to segment your list so you can deliver content to the right people, in the right place, at the right time:

Location: If you’re hosting a private event, you can only target customers who live in that area. Or you can avoid sending promotional emails to people who live in a country you don’t ship to.

Industry: B2B marketers who work with customers in different industries can submit relevant topics and content for each industry to increase response rates.

Job Title: Recipients with different roles in a company have different priorities. B2B marketers can tap into what matters to each audience segment to increase engagement.

Company size: The number of employees in an organization is often a good indicator of its needs and budget. This information can help you promote appropriate offers to each recipient.

Website behavior: You can track registered visitors’ interactions with your website and send them targeted content based on their actions, such as the products they viewed.

Interests: Using customer profiles, preferences, past purchases, or browsing behaviors, you can identify product categories that interest them most and send relevant content.

Customer lifecycle stage: More effectively nudge prospects down the sales funnel by sending content that matches their position in the sales funnel. For example, send them educational content at the awareness stage and a special discount for people at the purchase stage.

Age: The age of recipients can give you an indication of how they prefer to interact with your content or what is important to them.

Language: If you do business internationally, you can segment by language preference and then cross-reference data with location to deliver content that offers the greatest value.

Customer Value: Increase retention rates and build customer loyalty by sending exclusive content and promotions to repeat customers.

Remember that the same lead can belong to more than one category, which can affect how often each customer receives your communications.

How can I measure the success of my email campaigns?

To ensure your email campaigns are meeting your marketing goals, you need to measure their effectiveness against the right KPIs. This will help you fine-tune your email marketing strategy to get the best results. Here are some key metrics to focus on:

Open Rate: This tells you if the subject line is effective in getting recipients to open your emails. It is calculated by dividing the total number of emails opened by the number of emails delivered.

Click-through rate (CTR): A good indicator of whether the content is appealing to the audience and whether the CTA is aligned with your message. It is calculated by dividing the total number of clicks by the number of emails delivered.

Conversion Rate: In addition to the effectiveness of your email copy and CTAs, conversion rates indicate the effectiveness of your landing page. Often tied to revenue, and therefore your campaign ROI is the percentage of customers who take a targeted action (e.g., make a purchase).

Open rate per click: With more and more consumers using mobile devices, this metric can help you understand how you can attract more visitors. Specific to mobile openings, it helps you understand the performance of your campaigns on smartphones and tablets.

Why do people unsubscribe from a mailing list?

Although some people unsubscribe simply because your offers aren’t right for them, by understanding why people unsubscribe, you can prevent good prospects from leaving your list. Here are the top reasons, along with the percentage of consumers who reported each reason:

  • Receiving too many emails (46.4%)
  • The email looks like spam (17.2%)
  • Irrelevant content (15%)
  • I didn’t know I was subscribed (9.1%)
  • Content not suited to my tastes (7.2%)
  • Too much or too little content (4.3%)

Also, Read 13 Online business ideas-2022! You can do it by yourself.

Grow your business with email marketing:

Email marketing is a cost-effective way to grow your business because it helps you drive high-quality website traffic through the right content to the right audience at the right time, build relationships with your audience, increase your credibility and increase conversions. and build customer loyalty.

First, you need to create a lead magnet that attracts your target audience and captures leads using a signup form. Next, you need to follow the latest email marketing best practices to ensure your campaigns deliver the most relevant content to your customers and move them through the sales funnel.

Of course, don’t forget to analyze the results so you can adjust your strategies based on how your customers interact with the content to maximize your ROI while delivering the most useful content to your audience.

Working with the right email marketing professionals gives you access to the latest knowledge, skills, and technology so you can effectively implement and manage the many moving parts.

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13 Online business ideas- you can start today by yourself

Introduction:

Online business ideas abound these days. Whether it’s blogging and affiliate marketing, selling ebooks and courses, or creating a YouTube channel, there are many ways to make money online. Some of these will require you to have an established website with traffic, while others can be started from scratch. Here are 13 online business ideas that you can start this year:

Start a blog:

  1. Start a blog: This is one of the most popular online business ideas because it requires little startup capital, and you can get started right away. With a blog, you can share your knowledge on a topic you’re passionate about and make money from advertising, affiliate marketing, or selling your own products.
  2. Sell digital products: Create eBooks or courses based on your expertise in an area like photography or cooking to sell online to clients looking for help with their projects.
  3. Design websites: If you have experience as a web designer, then starting an online business designing websites for clients may be an option for you! You can also learn how to code (HTML) so that when someone comes looking for someone like yourself they find YOU first!

Flip domain names:

Domain flipping is the practice of buying and selling domain names for making a profit.

There are many ways to make money online, but domain flipping is one of the easiest and most reliable ways to make an extra $500, $1,000, or even $3,000 per month.

This isn’t just my opinion either—there are plenty of stories out there about people who were able to quit their jobs within six months simply by doing this venture. The good news is that it’s not hard at all! You can do it on your own without any prior knowledge or experience!

Get a technical freelancing job:

The first step to getting a technical freelancing job is to make sure you’ve got the right skills. There are plenty of jobs that don’t require any particular experience or education.

However, if you’re looking for something more sophisticated and lucrative, then it’s best if you can show off some solid credentials in your chosen field.

There are lots of sites where companies post freelance jobs and offer payment per hour: Upwork is probably the most famous example, but there are also smaller ones like Toptal (which only works with top-level talent) or CodementorX (where users pay one another).

If you’re just getting started as a freelancer and don’t have much experience yet, try applying through these websites—you’ll find plenty of work available here because they aren’t limited by location or industry!

Once you’ve found an online company seeking your expertise in some aspect of tech development (or design), simply apply by filling out their application form on their site itself–this way they won’t even need to leave their office! Once approved as being qualified enough for this position based upon prior experience/skill levels noted above-mentioned website platforms mentioned above hereinafter referred to as “those platforms”, then start doing your job!

Create a video channel:

This is a popular Online business ideas nowadays. If you’re interested in starting a video channel, you can make money from your videos by using them to promote your business. When people watch your videos, they’ll see that you are promoting something and want them to buy it.

This will hopefully lead them to think about buying from you instead of someone else who isn’t trying so hard!

It is easy to start a video channel because all anyone needs is a camera (or even just their phone). You don’t need any special training or equipment. If possible, try and get yourself some kind of microphone or headset so that the sound quality of your videos will be better than if they were filmed with just an iPhone’s built-in mic.

Become an influencer:

  • What is an influencer?

An influencer is someone with a large and engaged following who uses their platform to promote products, services, and ideas. In most cases, they’re paid by companies to do so.

  • How do you become an influencer?

The first step to becoming an influencer is building your own website or blog where you can share your content with the world. Make sure your site looks professional but also reflects the personality of its author.

It’s important that people trust what they’re reading because they want it to be relatable — after all, they’re going to take advice from someone they like! Next up: start building up followers on social media platforms such as Twitter or Instagram by posting engaging posts regularly (ideally once per day).

Then be sure not just focus on growing numbers; try reaching out directly with messages about new projects/products that might interest followers based on their interests (e.g., if someone follows both fashion blogs and food blogs then let them know about an upcoming clothing line launch featuring collaborations between designers and local restaurants).

Affiliate marketing programs:

  • What is affiliate marketing?

Affiliate marketing is a way for you to make money by promoting someone else’s products or services. When you click on one of the links in my post and buy something through that link, I get paid a commission for it.

This is known as “referring traffic” or “referring customers” to the site where you are clicking the link. The majority of online businesses use this method because it costs them nothing out of pocket but can earn them hundreds or thousands of dollars per month when done correctly!

  • How do I find affiliate programs that are right for me?

There are many different ways you can go about finding legitimate affiliate programs that are right for your business needs and skillset; however, there are a few things to keep in mind before starting out: * You should only work with companies/websites that have high-quality products or services so as not to damage either party’s reputation if anything goes wrong during your partnership together (e-commerce platforms like Amazon Prime may not be ideal candidates).

* Make sure all contracts between yourself and other parties include an arbitration clause so there won’t be any issues later down the line if something does arise between both parties due to miscommunication etcetera!

Sell your own ebook or course:

The most important thing you need to know is that this business can be very profitable. You just have to make sure you’re selling a good product. If you don’t believe in what you’re selling, then no one else will either.

The second most important thing is that people want your ebook or course. They need it! It has to solve its problem and do it better than the other ebooks on the market already do.

The third most important thing in marketing! You have to let people know about your book/course if they aren’t going to find it randomly online (but even then, they might buy something else).

So spend time promoting yourself and your product—the more money spent on advertising means more sales made over time because those people are more likely than not going back again later on down the road when they need another solution again.”

also read: What is digital marketing? How to use it, its types, and its benefits.

Start an online store:

Just because you’ve never seen a hot dog stand run by a vending machine doesn’t mean it can’t happen. Online businesses are popping up every day, and one of the most common ways to make money online is through e-commerce.

The key benefit of starting an online store is that you don’t need to find space in your garage or kitchen table to sell your products. The internet makes it possible for sellers all over the world to connect with buyers who may not even live close by.

If you have a product that people want—and we all have something valuable inside us—then this could be a great way for you to start making money from home!

Freelance writing jobs:

  • What is freelance writing?

Freelance writing is a great way to earn extra income while working from home or anywhere in the world. As a freelancer, you can choose the type of work that suits your interests and skill set.

A freelance article writer writes articles on various topics for clients who need content written for blogs, websites, or other forms of media. The pay rate depends on how much time it takes to complete each piece (and sometimes even whether they like what they read). You’ll find more information about how much writers make below.

  • How do I find freelance writing jobs?

There are many ways to find freelance writing jobs online these days, but some are better than others: * UpWork & Fiverr * Freelance Writing Jobs at FlexJobs * Expert Market

Start dropshipping on eBay or Amazon:

Dropshipping is when you sell products without having them in your possession. Instead, you have the supplier ship the product directly to your customer. You make money by charging a flat fee or commission on each sale.

There are several ways to start dropshipping, including eBay and Amazon FBA (Fulfillment by Amazon). You can also find other marketplaces like Etsy and Shopify that allow you to run an online store on their platform but don’t require any inventory management or shipping/handling costs.

In order to get started as a drop shipper, there are some things you’ll need:

  1. A product(s) that people want to buy online
  2. A reliable supplier who will provide good quality products at competitive prices (don’t forget about shipping costs!)
  3. Great marketing skills so that people know about your website/shop and want what’s being sold there!

Do graphic design work:

There’s no denying that graphic design is a flexible field and one of the Online business ideas. It can be tough to make a living as a graphic designer because the work is often short-term and low-paying, but it’s easy to get into and easy to leave if you want to pursue something else. Graphic designers are also allowed to be creative in their own way and can express themselves through their work.

If you like being organized, this might not be the right career choice for you. You’ll have to keep track of your time carefully so that clients aren’t billed for more than they should be paying for any given project or service. If that sounds like too much organization for your liking, then maybe it’s time for another option on this list!

Virtual Assistant:

Virtual Assistants (VAs) are essentially the online-slinging cousins of your friendly neighborhood personal assistant. They work remotely, assisting clients with a wide range of tasks—from scheduling appointments to editing documents and managing social media pages. VAs can be hired for as little as $5 per hour or more than $100 per hour, depending on their skills and experience level.

Here are some interesting scientific facts that will be exiting

There are several ways to get started in this field: You can look for work on freelance sites like Upwork, Craigslist, or Fiverr; you can build up a following by providing virtual assistance services via social media platforms, or you could even start an agency that hires out freelancers like yourself.

However you decide to go about it, there are many benefits associated with running your own VA business: It’s flexible (you set your own hours), relatively low cost (there’s no need for office space), and offers great earning potential—especially if you’re good at what you do!

13 money-making Online business ideas for starting:

This is a great idea if you have some extra time on your hands and are looking for an online business to start. You can make a lot of money by becoming a virtual assistant. If you’re good at writing, then this could be the perfect online business for you!

If you have time and want to earn some extra money, then offering tutoring services is an excellent option. There are many students who don’t understand math or English well enough in high school or college level courses (and sometimes even graduate programs).

They need help understanding what their professors are teaching them so that they can pass their classes with flying colors! If someone needs help learning how to do math homework assignments or learn how to write essays in APA-style format so that they can get into medical school—they will hire someone like yourself who has already mastered those skills!

By offering tutoring services through sites like Upwork or Fiverr, it’s possible for anyone who wants success in life no matter what field they choose one day down the road – whether it’s a law school or medical school – to know these basic skills now will save them time later on when they need them most (especially since getting into top institutions requires lots of hard work!).

Like many other businesses though there may be some drawbacks including high startup costs (which means more risk), and limited hours due to.

Conclusion:

I hope we’ve helped you find some inspiration for how to start your own Online business ideas! As always, feel free to post any questions here or reach out directly if you need help with anything (we’re always happy when people ask). Thanks so much for reading this post and being part of our community.

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What is digital marketing? How to use it, its types and its benefits.

Through today’s article, we will know what is digital marketing. You may know, that today is the era of digital. And if you still don’t know what “Digital Marketing” is then you might be far behind. So it is very important for you to know about digital marketing in today’s modern times.

If you are a businessman then knowing about online marketing will help you a lot. You can take your business forward by knowing about digital marketing.

Today, if you want to get quick success in your business, then digital marketing can become an important factor for your success.

Gone are the days when we used to go door to door or shop to shop to market a product. I wouldn’t be wrong to say that these are old rules of marketing that don’t work today. In these processes, time is wasted as well as your money is spent.

Apart from this, we cannot promote or market our product or service to more people using this old marketing process. And this is where digital marketing comes in handy.

This is a power through which we can market or promote any product or service to millions of people within no time. Apart from this, if you are looking for customers for a product, online service, or offline business, then through digital marketing you can get “targeted customers” at a very low cost.

By today, every small borough company is marketing or promoting its products to its “target customers” and they are increasing their business day by day. Earlier people or companies used to show or promote an advertisement in a place where there is a large crowd of people.

Advertisements were shown in places where people had the opportunity to read or meditate.

For example, radio, TV, or roadside. They used many such advertising rules. But, today you will find the most crowd or number of people on social media and the internet.

So, nowadays if a product or service has to be advertised or marketed to millions of people in a very short period of time, Then forget your old rules of marketing and grow with digital marketing first.

And, so today I will tell you “What is digital marketing”, “How to use it”, its different types and the benefits. So, what’s the delay let’s start today.

What is digital marketing?

Digital and marketing, are two words that mean different things.

In this case, Digital means a technology that means electronic technology through a computer or any electronic device, which is especially associated with the Internet network.

And, marketing means promoting any business, product, service, or personal purpose to customers using various means or mediums.

The purpose of promotion is to get people to buy the product you are promoting or to get people to know about your business.

So, what does digital marketing mean?

The word digital means related to the internet and the word marketing means to promote any product or service to the customers or inform people about it. And so, the meaning of digital marketing is very simple.

Digital marketing refers to all types of marketing or promotion efforts or mediums that are specifically made possible using an electronic device or the Internet.

Today, many companies or businesses are using many channels or parts of this marketing as a way to achieve their goals. Especially among these segments – search engine optimization, social media, email, online advertising (PPC), and having your own website is the best.

Today, any company is promoting or marketing its business or product at a very low cost in any city or village any city or village and getting millions of customers through the Internet. This is “Digital Marketing” and it is one of the most powerful means of marketing today.

The number of people using the internet today has increased tremendously and its use will increase in the coming years.

People today search or search anything on the internet, watch videos or spend time on social media sites.
And, today people cannot live without continuous use of the internet.

In this way, different companies or businesses can find a better opportunity or place to promote or market their products or services than the Internet, where there is no limit to target customers with all kinds of needs or desires. And all these are possible through this marketing process done by the internet which we call digtal marketing.

Simply put, by using various means of this marketing strategy, you can connect with your business customers or target customers from where they spend most of their time online.

You can build your business brand using various marketing tools such as email marketing, digital advertising (PPC), social media marketing, search engine, or blog/website.

Types of digital marketing!

Companies or business owners can market their products or service online internet using many mediums or processes.

These are the best of the ways or types –

  • Search Engine Marketing – You may have noticed many times, that when we search something through Google search, you will see ads in the first 3 to 5 solutions or search engine results. Advertisements are usually presented and preceded by [Ad]. Different companies or business owners show advertisements on Google search engine or other online search engines through Google Ad-word and try to market, promote or find customers for their product or service through blogs or websites is called search engine marketing.
  • Social Media Marketing – Social media marketing is a way of marketing where a brand, product, or service is promoted using various online social media websites such as “Facebook”, “Twitter” or “Instagram”. Today, the possibility of getting all kinds of customers or consumers through social media is very high. Because everyone from school-going students to retired old people uses social media websites. And, therefore, through social media marketing, various companies get targeted consumers or customers very easily as part of their product (category).
  • Email Marketing – Email marketing is a part or medium of digital marketing, where the marketing or promotion of a product, brand, or service is done through email. Email marketing is not the way we email in general. Here, you have to write a good message about the service or product, or brand you want to promote. After that, that message has to be sent to thousands of people’s email IDs through email.

In this, you can promote any item or product to thousands of people at once through email. Today various online marketers are using email marketing a lot and promoting their services or products.

  • Marketing by Video – Many companies or business owners are promoting their business through video by creating a YouTube channel and making a video about their business or brand. If you go to YouTube and search for any company, you will find many videos of their official product or service. YouTube, the second largest search engine after Google Search, is visited by millions of people every day. Therefore, making videos and posting them on YouTube to promote any item or product has proven to be very profitable.
  • Affiliate marketing – Affiliate marketing is a means of digital marketing, where different companies do marketing or promotion of their brand or product on different online websites or blogs by showing the lure of commission. If you have a blog or website, what is affiliate marketing? You must know how to earn money by this.
  • Marketing by blog or website – Today you will surely find a blog and websites for all kinds of companies. This is because today people search for all kinds of trivia questions and answers on the internet. Now, if you create a blog or website and give people answers or solutions to questions related to your company, business, or product through articles, then the expected visitors or traffic to that blog or website can be a very good means of promoting your brand or product…

Apart from this, people can know about anything, product, service or company through website or blog at home through internet.

Hence, any of these things can prove to be a very important means of online marketing. Everyone is making a website or blog of their own brand or business today and it is proving to be a very important achievement of digital marketing.

So hopefully, you are well aware of the different types of digital marketing. Also, there are many other ways or mediums that are used in digital marketing or internet marketing. But, today basically the types of bullets that I talked about are being used a lot.

Also Read: Some of the weirdest websites on the internet and their links

Advantages of digital marketing

In today’s world of the internet and digtal technology, if you are thinking of marketing your business or any product, then knowing about digital marketing is very important for you. Because, compared to the common old marketing method, it has many benefits or opportunities today. Let’s see below one by one the benefits of digital marketing.

Benefits of Digital Marketing –

  1. Digital marketing today is the best and most powerful means of marketing anything, company, product, or service.
  2. It is possible to take advantage of it at a much lower cost than the usual or old marketing medium.
  3. By doing this marketing strategy, you can do marketing keeping in mind your targeted customers.
  4. You don’t have to go anywhere or hire any employees to do this marketing. All is possible with just a computer or mobile and the internet.
  5. You can promote or market your brand, business, or product to many people or consumers through the Internet in a very short time.
  6. This medium is used by targeting the target consumer and by doing marketing using many platforms of the internet, it gives better and more profitable results in less time.
  7. Whether you want to sell a small product or build your business and brand, digital marketing makes it possible in less time.
  8. This marketing is done through the internet, so your advertisement or product can be spread among people very easily, quickly, and profitably.

So friends, digital marketing has many benefits. And I have told you as much as I think.

How to Learn Digital Marketing? A career in this field.

If you are thinking of learning digital marketing and making a career in it, then this can prove to be a great opportunity for you. Today the internet and its usage have increased a lot, and its usage will increase several times in the coming time. It will also increase the use of the digital marketing process and hence the job opportunities will increase in many companies involved in it.

Such as many hosting companies, online advertising companies, web designing companies, email marketing companies, search engine optimization, content marketing, social media marketing, etc. There are many companies in which you can get a job if you have knowledge or certificate in digtal marketing.

So, if you are thinking of making a career in this internet marketing field then I think it will be very profitable. And, if you want, you can learn a Digital-marketing course from any institute and take a certificate.

Apart from that, you can learn digital marketing through the online internet using Google’s digital garage website. And, by learning digital marketing, you will be tested and at the end, you will be given a certificate that you can see when applying for jobs. Apart from this, there are many online websites and YouTube videos that you can watch or watch to learn.

Some common questions and their answers about Digital-marketing.

Friends, many people have many common questions about digital marketing. So, here I will try to answer those common questions.

Also Read: Some basic business skills that everyone should know

What are digital marketing and internet marketing the same?

Hey, Internet marketing, online marketing, and digtal marketing are different words but they mean the same thing. However, there are slight differences between them. Digital marketing means the process of marketing which is done through electronic devices. And, in the case of Internet marketing, the main element of marketing is the Internet and the use of various Internet platforms.

How long will it take to learn digital marketing?

As for me, it will take about 6 months to 1 year to learn as well.

Is a Digital-marketing career profitable?

Of course, nowadays digtal marketing is used by any online or offline company. So, if you can do the course well, there are definitely gains in a career in this field.

How to learn professional digital marketing for free?

Anyone can take a professional digital marketing course at home for free through Google digital garage. Here you will be given a certificate.

Who can learn Digital-marketing?

Any person who has general knowledge of the internet and computers. I hope I was able to answer your small questions.

our last words,

So friends, what is digital marketing, what are its benefits, and what types of this marketing strategy, you may have understood well what I said.

If you have any other questions or problems regarding internet marketing, then comment below. And, if you like the post then please share this article. I hope that this article about digital marketing will be useful for you.

Elon Musk is a scientist or an artificial intelligence robot??

Some say that he is an alien. Others say that he is an artificial intelligence robot. But when it comes down to it, Elon Musk is a scientist, one who is conquering the business world. Elon Musk has become a futuristic industrialist, a person who took his coding skills to start building machines. Most people don’t realize that Elon Musk is a scientist.

Even his own friends ask him who is the chief engineer for SpaceX, not realizing it is Elon himself. This video takes a look at how Elon Musk sees the world through a scientific mind and how his scientific way of life fuels his businesses. We take a look at the two techniques that Elon Musk uses to teach himself about new subjects and industries, from picking up books such as a Soviet rocket manual that taught him about Rockets when he was starting SpaceX to surrounding himself with experts and people working in the field that can teach him about the subjects he wants to get into.

This is the reason why he moved from Silicon Valley to La so he could get close to people working in the space industry. Elon Musk is a scientist and physicist on the inside and an engineer on the outside.

So we will also take a brief look at the thinking process behind physics and the techniques that anyone can use to view the world. Elon Musk says that he approaches things with a physics framework, even when it comes to understanding the future, saying that if you want to understand or predict the future, then look to physics.

When Elon Musk was a kid, he was scared of the dark. But then he understood that dark just means an absence of photons in the visible wavelength and that it is silly to be afraid of a lack of photons. That is how he viewed and explained darkness to himself when he was just a kid. And Elon Musk does this with maybe everything that he thinks about breaking everything down, even down to the fundamental laws of physics. Here are some other examples of the different ways Elon Musk views the world through the mind of a physicist and scientist.

When describing schools and education, he says that learning is the downloading of data and algorithms into our brains and that schools are doing a bad job of it. So he started his own school on the Joe Rogan podcast. When talking about the birth of his son, Elon Musk compares the baby to the work he has been doing on artificial intelligence and neural nets, saying that an AI neural net is trying to copy what a human brain is doing and you can see it learning quickly, just like a baby.

When it comes to happiness, the equation is reality is expectations. In describing our way of thinking and using devices, Elon Musk compares us to an operating system with bandwidth, saying that while computers can talk to each other at a trillion bits per second, we use our thumbs to interact with our phones at ten to 100 bits.

That is why he started Neuralink to connect our brains to computers. It might be the reason why Elon Musk likes memes so much since a lot of information gets passed along in just one image. He even tweeted saying, who controls the memes? Controls the universe. Elon Musk says that the best piece of advice is to keep thinking about how you could be doing things better and keep questioning yourself.

And he uses the engineering term of creating a feedback loop where you take what you have done and adjust how you could be doing it better, as people will tell you what you want to hear, not what is best.

There are two techniques that Elon Musk uses to teach himself new subjects. One is through simply picking up books, and the other is surrounding himself with smart people. Let’s first quickly take a look at how he has used books to form the wisdom and fuel for the businesses he is built. When he was a kid, Elon Musk would read up to 10 hours a day saying he was raised by books. He even read two sets of encyclopedias, which gave a good view of how different things could be connected.

Elon Musk’s formal education includes a degree in physics and one in economics. There was also the Ph.D. in Material Sciences and physics that he dropped out from. Yet his first startups out of College were all based on his coding and programming. During the early days of the Internet, Elon saw a computer for the first time when he was ten years old. The first computer he got came with workbook lessons on programming in a language called Basic, which would take six months to finish.

Elon Musk stayed up for three days straight and finished the whole six-month course. When it came time to bring banking online, which Elon was working on when starting X Com, which would later become PayPal, Elon did not have much experience in banking, so Elon bought a book on the banking industry to understand how it worked. When it came to starting SpaceX, Elon would study a Soviet rocket manual, and from friends, he would borrow books such as Rocket Propulsion Elements and The Fundamentals of astrodynamics.

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How do submarines work? What kind of technology does it use?

Oceans are most turbulent where the wind meets water: on their surface. The waves that race across the sea is a sign of energy, originally transmitted by the Sun and whipped up into winds, racing from one side of the planet to the other. Ships battle and lurch across tough seas where no fish—worth its salt—would ever swim. Sailing ships make good use of winds, harnessing the gusts of air to make a very effective form of propulsion. Diesel-powered ships stay on the surface for a different reason: their engines need a steady supply of oxygen to burn fuel. In theory, it should be much easier for ships to swim under the waves where the water is calmer and puts up less resistance; in practice, that creates a different set of problems.

If you’ve ever gone snorkeling or scuba diving, you’ll know that life underwater is very different from life on the surface. It’s dark and difficult to see, there’s no air to breathe, and intense water pressure makes everything feel uncomfortable and claustrophobic. Submarines are ingenious bits of engineering designed to carry people safely through this very harsh environment. Although they were originally invented as military machines, and most large subs are still built for the world’s navies, a few smaller subs do work as scientific research vessels. Most of these are submersibles (generally small, unpowered, one- or two-person submarines tethered to scientific research ships as they operate).

Submarine. It is a special vessel in the modern world. There is no answer to destroy any warship, including ships, from naval bases to land or air. It is equally proficient in marine science, rescue operations, various research activities, inspections, and maintenance. So every country in the world is running after the submarine to show its strength and power.

Bangladesh also took part in this race by adding two submarines to their fleet in 2016. Like other ordinary ships, it floats in the sea. But its specialty is that it can disappear from the chest of the sea to take part in any secret mission. Can carry out activities by hiding in the depths of the sea.

There are some submarines that can be hidden under the sea for up to 25 consecutive years. Many of us do not know how a submarine can sink underwater for so long. And how is that horrible life on the seafloor? Let’s find out from today’s discussion of Geotel Bangla.

One Ordinary ship is floating because the lower part of the inside of the ship is hollow because the volume of water that the ship removes weighs more than the weight of the ship. In this case, an upward gravitational force acts on the ship by water which is called buoyancy.

But a submarine or submarine is different from other ordinary ships. This is because the captain of a submarine can keep the ship afloat at will and submerge it at any time if necessary.

To do this, the submarine has a special tank inside which the ship is sunk or floated by filling it with air or water as required. This special tank is called a ballast tank.

When a submarine needs to be floated, its tank is filled with air. When the tank is filled with air, the submarine becomes lighter than the water outside. As a result, it floats easily on the water.

Again, When the captain decides to sink the ship, the air in the tank is blown out by an exhaust pipe, and at the same time, the tank is filled with water again. When the tank is filled with water, the weight of the submarine outweighs the water outside. As a result, the submarine sank easily.

A special air delivery device is used to fill the submarine tank with air. Tanks are filled with high-speed, high-pressure air to lift ships above the water in an emergency.

Let’s take a peek inside the submarine. Living in a submarine. The matter may seem very exciting and fun to you. But underwater sailors face daunting challenges every day. One of the major problems facing the submarine is the quality of the air inside it, the supply of clean water, and the maintenance of the temperature.

The fact that we don’t breathe from the air is actually related to 4 gases. These are nitrogen, oxygen, argon, and carbon dioxide. When we are not breathing heavily, we take in oxygen with our breath.

Again, when we exhale, we expel the polluted carbon dioxide from our bodies.

Imagine that you are trapped inside a sealed tube with your friends, and only the air that was able to get in when you closed the tube is left.

Now the problem is the same. Since you have been shut down, no new air can enter and no air can escape from it. Here, all the submarines work in exactly the same way that you have imagined for so long.

Three things are very important for a person to survive in a submarine.

First. The inside of the submarine needs to be filled with the necessary oxygen for the sailors to breathe. For this, oxygen is usually supplied from pressurized tanks. Oxygen levels in the air are monitored by a computerized system and oxygen is supplied to the sailors as needed.

 

Secondly. It is also important to expel the carbon dioxide that builds up in the air after sailors breathe. Otherwise, everyone may die in the reaction. A device called a “scrubber machine” removes carbon dioxide from the air through soda lime.

Finally. The humidity created by respiration is likely to increase the density of the air inside the submarine. Which may result in damage to ship parts. This problem is finally solved by a method called a dehumidifier.

We all know why humans, without water, no animal can survive. Since it is not possible to supply water to city corporations or municipalities in submarines, the sailors of the ship have to make arrangements to produce safe drinking water in a different way.

Most submarines have a special device that can remove salt from seawater and turn it into pure drinking water. In this case, the process by which salt is removed from the water is called the distillation process. There are some submarines that are capable of producing more than 40,000 gallons of pure water per day. This water is used for all the internal work of the submarine including cooking, bathing, eating, and drinking.

The ship also uses a variety of interior components to control the temperature inside the ship and keep the sailors comfortable.

Although a nuclear submarine can stay underwater for 25 years or more, it must come to the surface for fuel or food for sailors. Generally, submarines cannot store food for more than 6 months. After more than 6 months, the quality of food gradually deteriorates.

A submarine can usually travel at a speed of 50-60 kph. For this speed of the submarine, a powerful propeller is placed behind it which is controlled by the dynamics system of the fluid. Each submarine can travel to different depths of the ocean. If you go deeper into a certain range, you have to fall into a terrible accident.

The U.S. nuclear submarine and the Russian submarine are capable of carrying the most pressure among modern submarines. But US submarines still can’t go below 4,000 feet in Surrey. If it goes, the submarine will flatten under the huge pressure of water and will explode at some point.

In 1620, a Dutchman named Cornelius Jacobsjun Drebel discovered the first submarine based on the “ballast tank theory” of the Greek scientist Archimedes. That was the first submarine in the history of the world.

Submarines were America’s main weapon during World War II. That is why only 2% of the American Navy was able to destroy 30% of the Japanese Navy. The list of wreckage included 1 warship, 6 aircraft carriers, and 11 crushers.

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ওয়েবসাইট তৈরিতে করনীয়, ওয়েব সাইট বানাবার আগে আপনার যা জানা দরকার

ওয়েব সাইট আপনার প্রতিষ্টানের জন্য অনেক গুরুত্বপূর্ণ একটি যোগাযোগ মাধ্যম । ওয়েবসাইট প্রতিষ্ঠান ভেদে বিভিন্ন ভূমিকা পালন করে । আপনার ওয়েব সাইট একটি শক্তিশালী মার্কেটিং মাধ্যম , ক্রেতাকে প্রভাবিত করার অন্যতম উপায় , আন্তর্জাতিক ভাবে লেনদেন এবং পরিচিতির অন্যতম মাধ্যম , বর্তমান বাজার প্রতিযোগিতায় অংশগ্রহনের অন্যতম মাধ্যম । আমরা অনেকেই ওয়েবসাইট তৈরি করতে চাই নিজ প্রতিষ্টান এর জন্য । এই পোস্ট টি তে বিস্তারিত আলোচনা করতে চাই কিভাবে আমাদের ওয়েবসাইট তৈরির ব্যাপারে পদক্ষেপ নেওয়া উচিত । পোস্টটিতে একটি ওয়েবসাইট প্রস্তুত করনের সময় যে ব্যাপার গুলি মাথায় রাখা প্রয়োজন তা বিস্তারিত আলোচনা করায় পোস্ট টি অনেক লম্বা হবে । আপনি যদি একান্তই আপনার প্রতিষ্ঠানের ব্যাপারে সিরিয়াস হয়ে থাকেন তবে আপনার পুরো পোস্ট টি পড়ার ধৈর্য আছে বলে ধরে নিচ্ছি ।

ওয়েব সাইট তৈরির আগে নিজেকে প্রস্তুত করুনঃ

ওয়েব সাইট তৈরির জন্য বর্তমানে বাংলাদেশে অনেক এজেন্সি পাবেন কেউ অনেক কম দামে ওয়েব সাইট বানিয়ে দিবে , কেউবা অনেক দামে । এসকল দামের তারতম্যের অনেক গুলি কারন আছে । আপনার যদি সাম্যক ধারনা থাকে তাহলে আপনার ওয়েব সাইট এর ধরন বা আপনার ওয়েবসাইট এর জন্য বাজেট করতে আপনার সুবিধা হবে । নিম্নের পয়েন্ট গুলি আপনাকে প্রস্তুত করার জন্য ।

ওয়েবসাইট এর ব্যাপারে আপনাকে সাম্যক ধারনা দিতে হলে আপনাকে আমাদের দেশীয় ভাষায় বোঝানোর চেস্টা – আপনার প্রতিষ্ঠানের অনলাইন রুপই আপনার ওয়েবসাইট । এখানে আপনার প্রতিষ্ঠান যেমন কিছু উপকরন দিয়ে তৈরি তেমনি ওয়েবসাইট ও কিছু উপকরন দ্বারা তৈরি হয়ে থাকে ।

ডোমেইনঃ

একটা প্রতিষ্টান বা দোকান বানাবার আগে সবার আগে যেই জিনিটি স টি মাথায় আসে তা হচ্ছে আপনার দোকানের নাম কি হবে মানে সাইন বোর্ড টি কি হবে , ওয়েব সাইট এর ক্ষেত্রে আপনার সাইন বোর্ড হচ্ছে আপনার ডোমেইন । আপনার দোকানের নাম কোন কিছুর দ্বারা নিয়ন্ত্রিত না বিধায় আপনি চাইলেই একই নামে ৫ টি দোকান খুলতে পারেন কিন্তু অনলাইন এর ক্ষেত্রে ডোমেইন একটি সংস্থা দ্বারা নিয়ন্ত্রিত এবং একই নাম দুই জন ব্যবহার করতে পারেন না । এই ক্ষেত্রে নামের আগে পিছে ১ , ২৪ , বিডি ওমক তকম লাগিয়ে অনেক নাম নির্ধারন করেন । সুতরাং আপনার উপকরন নং ১ হচ্ছে আপনার সাইন বোর্ড বা নাম । ডোমেইন কিনতে আপনার ২০০ থেকে ২৫০০ খরচ হতে পারে । কিন্তু আপনি যদি অন্য কারো কাছ থেকে তার ডোমেইন কিনতে চান তাহলে আপনাদের আলোচনার ভিত্তিতে এর মুল্য যে কোন সংখ্যা হতে পারে ।

হোস্টিংঃ

আপনার দোকানের নাম ঠিক করার পর আপনাকে দোকান এর জন্য জায়গা খুজতে হয় । অনুরুপ ভাবে আপনার ওয়েবসাইট এর জন্য ভার্চুয়াল জায়গা প্রয়োজন । এখন আসা যাক প্রকার ভেদ নিয়ে – ধরুন জমির হিসাবের একক শতাংশ এবং ভার্চুয়াল জমির (হোস্টিং) এর একক হচ্ছে জিবি । আপনার প্রতিষ্টানের ধারন ক্ষমতা ও তা পরিচালনার জন্য যেমন ভিন্ন ভিন্ন পরিমান জমির প্রয়োজন , যেমন স্কুলের জন্য একরকম , ছোট দোকানের জন্য একরকম আবার শপিং কমপ্লেক্স এর জন্য আরেক রকম । তেমনই ওয়েব সাইট এর ধরন অনুযায়ী আপনার হোস্টিং এর জায়গা নির্ধারন করতে হয় ।

জায়গা আবার কয়েক প্রকার হয় – যেমন আপনার নিজের জমি ( বাবা কেলে আর কি ) হলে তার ও একটা নির্দিষ্ট পরিমাপ থাকে ধরুন আপনার জমি ৯০ শতাংশ তাহলে এই নব্বই শতাংশ হচ্ছে আপনার নিজের জমি – যা হোস্টিং এর ক্ষেত্রে লোকাল সার্ভার হিসেবে পরিচিত । মান কোন সার্ভার যতি আপনি নিজেই প্রস্তুত করেন তাহলে তা আপনার নিজের সার্ভার । কিন্তু আপনার জমি যদি পুকুরের মাঝে হয় সেখানে যেমন আপনি দোকান দিতে পারবেন না তেমনি বাংলাদেশ থেকে সার্ভার পরিচালনা করা কিছুটা কস্টসাধ্য ও কোয়ালিটির দিক দিয়ে পুকুরের মধ্যে থাকার মত । 

ধরুন আপনি ওমুকের জমি লিজ নিলেন – এটাকে বলে সার্ভার ভাড়া নেওয়া । লিজ নেওয়ার সময় আপনি কয়েক ভাবে লিজ নিতে পারেন যেমন প্লট আকারে – মানে একটা নির্দিষ্ট জমি কয়েকটি প্লটে ভাগ করে ভাড়া দেওয়া হচ্ছে আপনি তার কোন একটি অংশ ভাড়া নিলেন । এটা ওয়েব সাইট এর ক্ষেত্রে শেয়ার্ড হোস্টিং হিসেবে পরিচিত । ধরুন আপনি পুরো জমিটিই ভাড়া নিলেন তাহলে এটাকে ওয়েব এর ভাষায় প্রাইভেট সার্ভার বলে । পুরো জমিটি আপনি চাইলেই প্লট আকারে ভাগ করতে পারেন আবার পুরো জমিটি একটি প্রতিষ্ঠানের জন্য ব্যবহার করতে পারেন ।

জায়গা নেবার ক্ষেত্রে আপনি যেমন কয়েকটি ব্যাপার মাথায় রাখেনঃ একসাথে কত জনের জন্য আপনার প্রতিষ্টান তার সেবা প্রদান করতে চাই । এখন জায়গা ২ শতাংশ নিলেন প্রতিষ্ঠানে একসাথে প্রবেশ করাতে চান ৯০ জন – সেক্ষেত্রে হয় প্রতিষ্টান পরিচালনা করা অসম্ভব হয়ে পড়বে ঠিক তেমনি হোস্টিং নেবার সময় বান্ডউইথ দেখে নিতে হবে প্রতিষ্ঠানের সর্বোচ্চ এককালীন ব্যবহারকারীর উপর নির্ভর করে ।

এর পরে যেই ব্যাপার টা আসে সেটা হলো আপনার প্রতিষ্টান এবং হাদাভোদার প্রতিষ্টান একই পরিমান জায়গা একই পরিমান লোকের বসার জায়গা নিয়ে তৈরি । আপনাদের পন্য বা সেবাও একই । আপনার দোকানের কর্মী সংখ্যা ২ জন এবং হাদাভোদার দোকানের কর্মী সংখ্যা ৬ জন সেক্ষেত্রে হাদাভোদার দোকানের সেবা বা পন্য দ্রুত বিক্রি করা যাবে এটায় স্বাভাবিক এবং তার প্রতিষ্টানে ভীড় কম হবে এটাও স্বাভাবিক কারন ক্রেতা বা সেবা গ্রহিতারা এসেই তার কাংখিত সেবা পেয়ে যাবে । হোস্টিং নেবার ক্ষেত্রে সার্ভার এর র‍্যাম অনেকটাই এধরনের ভুমিকা রাখে । র‍্যামের আধিক্য ওয়েব কে দ্রুত গতির করে তুলে ও অধিক ট্রাফিক নিয়ন্ত্রনে সহায়তা করে ।

এখন ধরুন আপনার প্রতিষ্টানে আসার রাস্তা নিয়ে – রাস্তা আপনার নিজের এবং সেটা আপনিই ব্যবহার করেন অর্থাৎ ঐ রাস্তায় গেলে আপনার প্রতিষ্ঠান ব্যতিরেকে অন্য প্রতিষ্ঠান পাওয়া যাবে না । এটাকে প্রাইভেট আই পি বলে । রাস্তাও যদি ভাড়ার হয় এবং একই রাস্তায় যদি কয়েকটি প্রতিষ্টান থাকে তাহলে তা শেয়ার্ড আইপি ।

আপনার প্রতিষ্ঠান টি তৈরির সময় যেমন খুবই বিচক্ষনতার পরিচয় দিয়ে থাকেন উপরের সাম্যক জ্ঞান থাকলে ওয়েব বানাবার ক্ষেত্রেও তেমন ভুমিকা রাখতে পারবেন বলে মনে করি । এখন আসেন কোয়ালিটি নিয়ে – আপনার ব্যবসা ছোট বা বড় , ব্যবসায়ের ধরন , ক্রেতা বিচার করেই আপনি দোকানের জন্য জায়গা ঠিক করে থাকেন । আপনি এমাজন মহাবনে নাপিতের দোকান দিলে দিতে পারবেন কিন্তু ক্রেতা পাবেন না এটা পনি ট্রেডিশনাল ব্যবসার ক্ষেত্রে ইতিমদ্ধ্যে জানেন । তেমনি ওয়েব সাইট এর ক্ষেত্রে এই সকল দিক গুলি অবশ্যই প্রয়োজন মাফিক নিয়েই ওয়েব সাইট বানাবার দিকে হাত দিবেন ।

প্রতিষ্টানের অপারেশন ম্যাপঃ

আপনার প্রতিষ্টান কিভাবে পরিচালিত হয় । কোন কর্মি কি করে , কোন সেবা গ্রহিতার জন্য আপনি কি কি সুবিধা প্রদান করেন এবং করতে চান , আপনার মিশন ভিশন , আপনার প্রতিষ্ঠানের সেবা বা পন্যের তালিকা ইত্যাদি প্রস্তুত করুন । যা ডেভেলপার কে আপনার প্রয়োজন বোঝাতে বা ডেভেলপার থেকে সাজেশন নিতে আপনাকে সাহায্য করবে ।

ওয়েব ডেভেলপমেন্টঃ

ধরুন আপনার নাম ঠিক করা হয়ে গিয়েছে , জায়গা ও প্রয়োজন অনুসারে নির্ধারন করেছেন । এখন যে জিনিস টি দরকার পড়ে তা হলো আপনার প্রতিষ্টান নির্মান । প্রতিষ্ঠান নির্মানের ক্ষেত্রে আপনি যেমন চিন্তা করেন কংক্রিট দিয়ে বানাবেন , নাকি কাঠ , নাকি কাচ ইত্যাদি ইত্যাদি । ওয়েব সাইট বানানোর ক্ষেত্রেও এধরনের বিভিন্ন উপকরন দরকার হয় , আপনার প্রয়োজন অনুসারে বিচক্ষনতার সাথে আপনাকে তা নির্বাচন করতে হয় । এক্ষেত্রে আপনার বাজেটের সাথে সামঞ্জস্য রেখে উপ করন নির্ধারন করা উভয় ক্ষেত্রেই বিচক্ষন সিদ্ধান্ত ।

ডেভেলপমেন্ট এর ধরনঃ

ধরুন আপনি একটি প্রতিষ্টান ৫ তালার করতে চান মানে বৃহৎ আকারে করতে চান তাহলে আপনি কংক্রিট বা পাথরের ব্যবহার করেন । একটু ছোট হলে ইট আরো ছোট হলে কাঠের ব্যবহার করে থাকেন । তেমনি আপনার প্রতিষ্ঠানের প্রয়োজন অনুসারে টেকনোলজি নির্ধারন করুন ।

১. ধরুন আপনি একটি বড় কাঠামো বানাবেন তার অপারেশন ম্যাপ প্রস্তুতের পর আপনি ইট খোয়া সিমেন্ট ইত্যাদি ইত্যাদি দিয়ে আপনার কাঠামো তৈরি করেন তেমনি আপনার ওয়েবের কাঠামো যদি একেবারে আপনার অপারেশন ম্যাপের সাথে মিলে যাবে এমন ভাবেই তৈরি করেন তাহলে ডেভেলপমেন্ট টি শুরু থেকেই একটি টিম এর কাছে দিয়ে দেয়া হয় তারা ইট বালু মিশিয়ে স্ক্রাচ থেকে কাঠামো বানানো শুরু করেন । ওয়েব এর ক্ষেত্রেও এমন যদি ওয়েব সাইট বা ওয়েব সিস্টেম একান্তই নিজের মত করে তৈরি করতে হয় তাহলে বিভিন্ন ল্যাংগুয়েজ ও টেকনোলজির উপর নির্ভর করে একেবারে শুরু থেকেই ডেভেলপ করতে হয় এটাকে কাস্টম ডেভেলপমেন্ট বলা হয় ।

২. আপনি রেডিমেড বোর্ড কিনে নিয়ে বা গ্লাস কিনে নিয়ে কাঠামো তৈরি করতে পারেন । এক্ষেত্রেও আপনি পছন্দ মত পার্টিশন করতে পারেন , বা বোর্ড এর আকারের উপর নির্ভর করে আপনার অপারেশন এর সাথে কাঠামোর সামঞ্জস্যতা তৈরি করেন । ওয়েব এর ক্ষেত্রে এরকম বিভিন্ন রেডি মেড সিস্টেম পাওয়া যায় যেমন ওয়ার্ডপ্রেস , ওপেন কার্ট , মেজেন্টো , প্রেস্তা শপ ইত্যাদি । যা দিয়ে আপনি আপনার প্রতিষ্ঠানের ধরন অনুযায়ী সিস্টেম ডেভেলপ করতে পারবেন । এক্ষেত্রেও আপনাকে কাঠের মিস্ত্রি ( ওয়েব ডিজাইনার ) এর নিকট যেতে হতে পারে । কেননা আপনি নিজেই বোর্ড বা গ্লাস গুলি ব্যবহার করে কাঠামো বানাতে গেলে তা অসুন্দর হতে পারে , টেকশই না হতে পারে ।

৩. আপনি একেবারে রেডিমেড স্টল , টং , বা ওয়ার্ক স্টেশন দিয়েও প্রতিষ্ঠান তৈরি করতে পারেন , সেক্ষেত্রে আপনাকে ঐ ওয়ার্ক স্টেশন বা সিস্টেম অনুযায়ী আপনার প্রতিষ্ঠান সাজাতে হবে । অনেক ওয়েব সাইট ডিজাইনিং সাইট আছে যারা রেডিমেড সিস্টেম ইউজ করতে দেয় যেমন উইক্স । একেবারে ছোট প্রতিষ্ঠান গুলি বা যারা ঝামেলা পছন্দ করেন না তাদের জন্য এই সিস্টেম গুলি উপকারী ।

সিকিউরিটিঃ

ধরুন আপনার প্রতিষ্ঠান তৈরি শেষ , এর পরেই যে ব্যাপার টা আপনাকে সর্ব প্রথম ভাবাবে তা হচ্ছে আপনার প্রতিষ্টানের সিকিউরিটি – আপনার প্রতিষ্ঠানের সম্পদ , তথ্য , কাস্টমার তথ্য , সেবা পরিচালনার ব্যবস্থা ইত্যাদি সিকিউর রাখা সকল প্রতিষ্টানের জন্য অন্যতম ভাবনার বিষয় । তেমন ওয়েব সাইট এর বিভিন্ন তথ্য সিকিউর করার জন্য বিভিন্ন ( সিকিউরিটি গার্ড ) সেবা পাওয়া যায় , যা অফলাইন এ দারোয়ান এর ক্যাপাসিটির মত করেই তুলনা যোগ্য ।

এখন আসুন দামা দামি নিয়েঃ 

১. ১০০০ টাকায় / ২০০০ টাকায় / ৫০০০ টাকায় ওয়েবসাইট এরকম অবশ্যই শুনে থাকবেন । এতক্ষনে বুঝে যাবার কথা তারা কিভাবে এগুলো প্রোভাইড করে – তার পরেও না বুঝলে একটু বলি – একটি রাস্তার পাশের একটি জমি ( ধরি ৫০০০০ টাকা দিয়ে নিয়েছে ) তাকে ৫০০ প্লটে ভাগ করে ( প্রতি প্লট এর দাম পড়লো ১০০ টাকা ) তার একটি প্লট এ একটি টং দোকান ( যা তারা ফ্রিতে বা অতি অল্প মুল্যে সংগ্রহ করেছে ) বসিয়ে আপনাকে দিবে । আপনি মনের অজান্তেই সাত তলা বা করাইল বস্তিতে একটি পানের স্টল কিনে সেখানে আপনার প্রতিষ্ঠান পরিচালনার কথা চিন্তা করে থাকবেন ।

যেহেতু জায়গা ভেদে জমির দাম ( হোস্টিং এর মুল্য ) নির্ধারিত হয় সেহেতু প্রতিষ্ঠানের ওয়েবসাইট তৈরির ক্ষেত্রে জমির , উপকরনের ধরন, প্রস্তুতকারীর স্কিল ইত্যাদি ভেদে ওয়েবসাইট তৈরির মুল্য নির্ধারিত হয়ে থাকে ।

আরো ভালো ভাবে ধারনা দিতে গেলেঃ

ভাল জমি , বড় কাঠামো বানাতে খরচ হবে বসুন্ধরা সিটি টাইপ এর খরচ হবে ধরুন লক্ষ থেকে কোটি । ভাল জমি মিডিয়াম কাঠামো হলে প্রতিষ্ঠান অনুযায়ী অপেক্ষাকৃত কম দামে ধরুন হাজার থেকে লাখ এ হতে পারে ।

আমাদের ফেসবুক পেজ লাইক করে সাথে থাকুন এবং আমাদের ভিডিও গুলো দেখতে চোখ রাখুন আমাদের ইউটিউব চ্যানেলে

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